ALTAREA | PERSPECTIVES 2017

— CONTEXT —

Organise an evening in the heart of Paris with the Altarea Cogedim group's partners and employees, invited to find out more about last year's flagship projects.

— REQUEST —

Altarea Cogedim wants to hold an annual event to celebrate the group's expertise, showcasing the diversity and quality of its architectural projects. The purpose of such an event is to use the diversity and excellence of the Altarea Cogedim group's projects in order to showcase its expertise. A long-term concept that could become an annual event for the group's clients.

— CONCEPT —

TETRO is providing ALTAREA with support in relation to the concept and in staging the 2017 PERSPECTIVES event. The agency creates a powerful visual identity which stands out and will survive the test of time.

TETRO delivers the event in a creative and innovative manner. The setting is a re-visioning of the ALTAREA concept: an architectural world which contextualises the perspectives among a set of graphic mirrors.