TETRO promotes BRANDS, PLACES and TERRITORIES through creative and innovative projects.
News TETRO
VIVA FABRICA 2023
At the initiative of the eponymous Foundation, Viva Fabrica! is a free event of general interest, bringing together 40 industry players with the ambition of re-enchanting their sectors with the young generations. Thus, the Michelin Foundation, EDF, the SEB Group, UIMM, Hermès, Savencia Gourmet (Valrhôna), CapGemini, among others, will gather for 4 days of storytelling around their professions, their know-how and their innovations, from 23 to 26 February 2023 at the former Fagor-Brandt factories (Lyon 7).
TETRO is the organiser and delegated producer of this event: it imagines and produces the artistic direction and scenography and accompanies the various actors, giving this UFO a special festival dimension to bring more than 20,000 young people into this universe.
Jaeger-LeCoultre x TETRO x Guillaume MARMIN
Guillaume Marmin's PASSENGERS Through Time lands in Dubaï
at the heart of Jaeger LeCoultre's THE STELLAR ODYSSEY exhibition.
This week in Dubaï, Jaeger-LeCoultre unveils - PASSENGERS: Through Time - a creation by Guillaume Marmin, at the heart of
The Stellar Odyssey exhibition, which celebrates the relationship between astronomical phenomena and watchmaking.
A work that evolves according to the solar calendar and the geographical coordinates of the place where it is exhibited, thus expressing celestial phenomena in real time and place.
Discover the project on the Jaeger-LeCoultre Website
AXA STORIES | STORIES INAUGURATION
NEW BIG SHOW to inaugurate Stories - The inspiring village by AXA-IM. It was on the evening of October 18th in Saint-Ouen!
A Thank you party organized in 15 days for the delivery of a Parisian building
TETRO took up the challenge of organizing a beautiful Thank you party in only two weeks. It was an opportunity to bring together the internal teams who worked on a large-scale project in the heart of Paris to transform an office building. Quality catering, decoration to magnify the interior spaces and the rooftop, cocktail bar and wild dancefloor, the party went on until late into the night! A great opportunity to federate and celebrate the stakeholders of a project before the handover of the keys!
TETRO STAGES THE ONLY FRENCH WINTER OLYMPIC FANZONE FOR LE COQ SPORTIF
TETRO is proud to stage the imaginary world of the French athletes in the heart of the only fan zone of the Beijing Olympics with Le Coq Sportif, the official supplier of the French athletes. This is the first step in a collaboration that will lead the partners to Paris 2024. A sporty and friendly programme that starts with the crowing of the rooster and ends late in the evening. late in the evening. The challenge for TETRO is to bring the Olympic energy to Chamonix, despite the time difference and the thousands of kilometres. A nod to the history of the mythical ski resort that hosted the 1st Winter Olympics in 1924.
INAUGURATION OF THE METAMORPHOSIS OF THE PARIS MONTPARNASSE TRAIN STATION
TETRO had the privilege to celebrate the Paris Montparnasse train station transformation by SNCF Gares & Connexions and Altarea Retail.
Paris Montparnasse train station, the second largest station in France has been fully refurbished for more than 4 years — to increase its attractiveness. TETRO led a unique show in the memory of Vasarely and his heritage ; major original frescoes visible in the concourse have been restored for the occasion.
After the inauguration speech by SNCF Gares & Connexions , Altarea Retail, the Paris city hall and the minister of transport ; Andre Manoukian (author and composer) played a unique piano composition that initiated an interactive installation… A company of dancers accompanied the whole spectacle.
The kinetic piano was available for the weekend to give the opportunity to any pianist (beginner and/ or expert) to play and trigger Hula-Hoop, the artistic installation by collectif Scale.