ALTAREA-COGEDIM | OPENING EVENT FOR L'AVENUE 83

— CONTEXT —

Altarea-Codegim recently opened a new shopping and entertainment centre, L’Avenue 83, in La Valette-du-Var.

Designed by architect Jean-Michel Wilmotte, L’Avenue 83 is designed to resemble a lush green 51,000 sq.m. contemporary-style city centre shopping district. Altarea-Codegim entrusted the opening event for L’Avenue 83 to Tetro following an invitation to tender.

— EXPECTATION —

The open-air, daytime, site-wide opening event underscored the centre’s artistic, innovative and contemporary dimension.

— CREATION —

Tetro approaches the event as an emotionally enriching and artistic road trip.

The agency invites visitors to enjoy a spirited, lively walk through the streets and squares of L’Avenue 83.

As fun and colourful as the centre’s graphic identity, with the same party atmosphere, the walk led guests to the heart of the site and a cheerful programme of artistic events combining circus arts, dance and music.

This urban journey includes an inaugural show by Canadian company LES 7 DOIGTS DE LA MAIN.
The acrobatic and urban, poetic and intense, friendly and sublime performance given by the circus artists energised the event.