ALTAREA COGEDIM | REVEAL OF THE NEW CAP 3000

— BACKGROUND —

Altarea Cogedim conducts a major expansion and renovation of the Cap 3000 shopping centre, one of France’s first, which opened in 1969.

— MISSION —

Altarea Cogedim wants to preview the project to the press and local public officials in advance of MAPIC, the retail property trade show to be held in two weeks’ time.

— CREATION —

The reveal, which includes public and private events, is held in several stages, including a press conference for some 50 journalists followed by a ceremony for 250 VIPs during which a model of the new design was unveiled. Measuring 3.5 metres long and hidden by a giant bubble during the speeches, the model underlines the scale of the Cap 300 renovation project. At the same time, a happening at the heart of the shopping centre give the general public an opportunity to find out more about the project and to celebrate the expansion and renovation with a glass of champagne.