UNIBAIL-RODAMCO | GRAND OPENING OF TOISON D'OR

— BACKGROUND —

Unibail-Rodamco, Europe’s leading commercial property company, reiterates its confidence in Tetro by enlisting its services for the inauguration of Toison d’Or. The newly expanded shopping centre and recreational complex, boasting an additional 12,000 sq.m, hosts to 70 new shops as part of a complete renovation.

— MISSION —

The Unibail-Rodamco Group is looking for a high-impact event that would spotlight and celebrate the transformation of the largest shopping center in Burgundy.

— CREATION —

Tetro designs an event marked by international cultural programming. A unique identity campaign highlighted the mall’s renovation through arts initiatives integrated into the site. The exterior architecture is showcased in a light show designed by Yves Caizergues, while the mall’s interior is animated by a kinetic light show developed by Christopher Bauder / WhiteVoid. Meanwhile, a concert by Raphael Gualazzi adds a poetic musical note to the evening’s events.