UNIBAIL-RODAMCO | GRAND OPENING OF LA PART-DIEU

— BACKGROUND —

Unibail-Rodamco wants a Grand Opening event for its newly renovated Part-Dieu shopping centre.

— MISSION —

The brief is to highlight the mall’s new image by capitalizing on its architectural and commercial transformation. The event has to be unifying, festive, modern, light-filled, design-friendly and slightly offbeat.

— CREATION —

Tetro showcases the “modern, chic, design-friendly and offbeat” profile for Part-Dieu with a series of events in a variety of contemporary disciplines (dance, the circus and fashion design). Over a three-day period, eight dancers and three musicians display moves choreographed by Régis Rasmus during surprise appearances in each wing of the mall. Their costumes, created by a young fashion designer, are inspired by the modern lines of Part-Dieu’s new interior design. For the opening event, Tetro put together a unique aquatic show in coordination with Saguez & Partners and Ghesa.