PREMIÈRE VISION Paris | CHROMABOX

— CONTEXT —

For 3 days, twice a year, the six major industries supplying materials and services to the global fashion industry all come together in Paris to find out what the future trends will be. Some 60,000 visitors from 120 countries meet in order to talk, work together and build their collections.

— REQUIREMENT —

Première Vision wants to provide its visitors with an oasis within which they can switch off right in the heart of all of the Show's effervescence.

— CONCEPT PRESENTED —

TETRO and the SCALE Collective have come up with the idea of diving into a pool of colour with an immersive installation which plays with the Show's codes and DNA: CHROMABOX

TETRO asks the SCALE collective to come up with an immersive installation: CHROMABOX, a 360° image projection space created exclusively for the Show. Right in the heart of this kinetic world, collectively immersed in light, visitors can dive into a coloured experience through which their senses and perception are disrupted.