PREMIÈRE VISION | SCENIC DESIGN FOR 2017-2024 TRADE SHOWS

— BACKGROUND —

Première Vision Paris is the global event for fashion industry professionals. As both an essential business hub and an exceptional source of inspiration, it brings together 62,000 professionals from more than 120 countries to exchange ideas, work on projects and build their collections.

Première Vision is constantly changing, and every seven years it calls on talented designers to design the stands as well as furniture (tables, chairs, lighting, etc.) for the show. The two most recent shows were designed by Jean-Michel Wilmotte and Eric Jourdan.

— MISSION —

Première Vision asks Tetro to identify innovative architects and designers who are sensitive to the show’s urban focus and spirit, and to organise a competition for the design of stands and furniture for the shows to be held from 2017 to 2024.

— PROCESS —

Tetro joins forces with Première Vision’s staff to seek out talented designers with the ability to create a new scenic environment for the show, draft the specifications, and work with both the technical teams and the chosen designer up to the prototype stage.