KENZO PARFUMS | LE BAL ROUGE FLOWER BY KENZO

— CONTEXT —

Since 2001, KENZO PARFUMS has added an imaginative touch to leading cities with its stunning public street events.

— BRIEF —

Design and produce an elegant, original public event consistent with the brand’s positioning.

— CREATION —

TETRO chose 21 June, the date of France’s nationwide street music festival and the start of the summer season when poppies - the brand’s inspiration - are in full bloom to organise this latest KENZO PARFUMS event.

For the occasion, the agency imagines “LE BAL ROUGE FLOWER BY KENZO”: a musical, poetic and urban event, both fleeting and unexpected, which takes place night and day on place Dauphine in the heart of Paris.

SCENOGRAPHIC DESIGN

To add a touch of magic to this square on the Ile de la Cité, TETRO calles on the services of PITAYA, a duo of talented artists working in object and lighting design, to create a fun, elegant and imaginative playground featuring no fewer than 600 poppies and thousands of red petals.

On place Dauphine, transformed into a visionary field of poppies and a majestic dance floor, the public is invited to experience a moment of pure emotion and joy by dancing to the sounds of six musical groups: DJ TinTinforall, Thomseeds, ARP, The Pirouettes, Gaspard Royant and Anoraak.