ALTAREA COGEDIM | SIÈGE ORANGE

This type of event is a rite that is mandatory in real estate projects, but which nevertheless suffers from an outdated image. Orange, with its innovative reputation, seeks to modernise the laying of the cornerstone, rendering it consistent with its digital image. This gesture will serve as a starting point for both its internal and external communications campaigns.

• Modernising the inaugural event while respecting tradition
• Creating a strong and compelling image (creating buzz)
• Living a digital artistic experience

— CREATIVE BRIEF —

On the occasion of the laying of the cornerstone for the BRIDGE real estate project, Orange’s new corporate head offices, Altarea has invited TETRO to create an iconic digital image to reinforce the telephone operator’s innovative reputation. To create a strong and original image, the agency called upon the creative studio PITAYA to develop customised work consistent with the distinctive features of the project participants and the BRIDGE architecture.

This installation will be launched by representatives of the project’s main participants. Lights will trace the outlines and shift like a flow of energy inside the digital installation. Orange, white and violet will follow upon one another in this matrix. The light propagation is fluid and creates a visually stunning spectacle.