ALTAREA COGEDIM | MASSY

— CONTEXT —

The City of MASSY, PARIS SUD AMENAGEMENT and ALTAREA COGEDIM recently unveiled the Place du Grand Ouest district - a landmark Grand Paris development designed by Christian and Elizabeth de Portzamparc. An innovative, urban celebration of architecture, the Place du Grand Ouest aims at fostering interaction at the heart of this future residential district.

— BRIEF —

ALTAREA COGEDIM entrustes TETRO by organising the launch evening for Massy Place du Grand Ouest. A fun and creative way to reveal the new district, which is opened to local residents. They are invited to discover this innovative neighborhood through a spectacular evening event.

— IMAGINATIVE CREATION —

Tetro helps ALTAREA COGEDIM organise this inaugural event, which includes an imaginative, design-inspired presentation celebrating the architecture and creativity of this new living space. MASSY PLACE DU GRAND OUEST is revealed at an evening event attended by VIP guests from ALTAREA and the inhabitants of MASSY. To heighten the launch’s visual impact, TETRO produces an original light and sound show for guests. Created by the Collectif Scale and the artist Yves Caizergues, this contemporary and fun installation expresses the essence of MASSY PLACE DU GRAND OUEST.
Interaction and the space itself forms the centre point of TETRO’s creation. The square is transformed into a stage featuring a wish tree imagined and created by PITAYA. This creative light structure give a voice to local residents on their first visit. The evening includes a funny musical line-up and a programme of events.