ALTAREA COGEDIM | MAPIC STAND

BACKGROUND & MISSION

A leading commercial landowner and developer of housing, office space and hotels, Altarea Cogedim has had a presence at MAPIC, the retail property trade show, for the past 20 years. The company enlisted Tetro to design its stand, which needed to capture attention and generate buzz while being functional at the same time.

TETRO’S RESPONSE

Tetro designs an ultra-modern stand similar to Altarea Cogedim projects, capitalising on the length of the available space to display an impressive mockup of the Cap 3000 shopping centre expansion/renovation project. At its centre stood a huge wave made from flexible wood to create a gentle, sensitive fluidity, reflecting the curvy lines of Altarea Cogedim’s commercial architecture. The stand is consistent with the firm’s strategy of “dynamic harmony”: inventing the future by placing it on a human scale and imagining people living within and respecting their environment, whether natural or architectural, over time.

Tetro also provides art direction, creates a motion design that was on display at the stand, and develops goodies for Altarea Cogedim’s top clients.