PREMIÈRE VISION PARIS | GL EVENTS

— CONTEXT —

Since 2002, the leading event for fashion professionals, Première Vision, has commissioned top names to design new stands and design concepts for its trade show. The most recent device were created by Eric Jourdan in 2010.

— BRIEF —

Help Première Vision’s teams select designers. Draw up specifications. Organise a competition to select the designers. Assist the selected one and PV through to the prototyping of the stands and design concept for the fashion trade show in Paris.

— CREATION —

TETRO curates a selection of young, renowned French and international designers and organises a competition for the end-to-end design of the 2018 show, from drawing up specifications to recommending designers.

Ora Ito is selected from a group of 15 internationally renowned designers. His versatile and subtle universe mirrores Première Vision’s vision for its stands and showcases. This new showcase is based on an exclusive stand and furnishing concept that puts a particular emphasis on spotlighting the creativity of exhibitors at both shows. Thanks to a collection staging and ambient lighting and the inclusion of new options such as wall-integrated screens. Ora Ito's design has an assertive and sustainable aesthetic and is modular to allow visitors and exhibitors to make the most of the latest technologies.