News IN SITU
ILLUMINATE PLACES WITH SPECTACULAR DIGITAL DEVICES
The TETRO IN SITU division has confirmed its expertise in the design and integration of lighting and digital projects at the heart of architecture.
In recent months, the agency has worked to design, study and integrate innovative technological modules on site. Here's a look behind the scenes at three major projects: a screen format never before seen in Lyon Part Dieu for Unibail Rodamco Westfield, the installation of the best screen in the world in the Maison YOKO and the design of a corridor of dynamic lights for the ABBA Arena in London.
MAISON YOKO | CUSTOM MADE SCREENS
For the new Maison YOKO beauty clinic, TETRO imagined two digital windows to create a luxurious, soothing and innovative setting in the heart of a listed building.
TETRO brings a strong digital and visual signature thanks to the integration of 2 custom-made screens with remarkable properties, a metaphorical window opens on the outside world.
WESTFIELD LA PART-DIEU | GIANT LED SCREENS
TETRO IN SITU led the study and design phase for the installation of 3 giant LED screens in the heart of Lyon's emblematic Westfield La Part-Dieu shopping centre.
From the design concept of architectural screens imagined at the end of 2018 to the installation in 2021, more than 2 years of work will have been necessary to deploy the giant LED screens in La Part-Dieu. TETRO IN SITU orchestrated for Unibail Rodamco Westfield (URW) the development of the specifications, the consultation and the delivery of an extraordinary audiovisual project.
UNIVERSITÉ DE MONTPELLIER | VIDEO PROJECTION STUDY CASE
Within the framework of the 1% artistic programme, TETRO acted as project manager on behalf of the University Paul Valery of Montpellier. TETRO studied the possibility of a giant projection device designed to host videos of creators to enrich the experience within the future library of the Campus.
KLEPIERRE | PERMANENT INTERACTIVE DIGITAL DEVICE
As part of the development of its « LET’S PLAY » brand platform, KLEPIERRE has chosen TETRO to support it in the design and production of a kiosk and interactive content for the giant screens that equip the centers. First designtation : Creteil Soleil, one of the group’s banners on French soil.
INTERVIEW ORA ITO
French Designer, Ora ïto hijacked top brands with his virtual Vuitton, Nike or even Bic products that instantly became global icons of the digital revolution. 'Ora-Ïto' is the brand name but his real name Ito Morabito is know for his talent but also for his provocative personality.