THE ABSOLUT COMPANY CREATION | BRAIN PERFORMANCE MIX

TETRO is staging The Absolut Company Creation's new experiential programme by creating a travelling, modular object that offers a unique experience at the heart of summer festivals.

Since 2016, The Absolut Company Creation has been supporting the innovative trends that are shaping electronic cultures and trying to raise awareness by sharing extraordinary experiences with a wide audience.

In recent months, The Absolut Company Création has been involved in the development of an instrument that can be controlled solely by thought. Thanks to a technology created by Nextmind, the device decodes in real time the signals emitted by the brain's visual cortex, giving rise to an original work drawn from the imagination.

We designed and produced the capsule for this experience, Brain Performance Mix, made up of a scaffolding structure, 50 LED bars, dichroic film, microperforated fabric, corrugated polycarbonate and a giant LED screen. The interior is designed to accommodate 5 people simultaneously, each with their own space, solo or accompanied.

After OX in 2015 with Romain Tardy and Physis in 2018 with the Scale collective, we are delighted that The Absolut Company Création has once again entrusted TETRO with the set design for its touring experiment, Brain Performance Mix.

A project that once again illustrates TETRO's expertise in showcasing brands.

Découvrez Brain Perfomance Mix :
Nuits sonores (Lyon, France) : 17–21 may 2023
Marvellous Island (Torcy, France) : 27+ 28 may 2023
Evasion (Vaulx-en-velin, France) : 24 + 25 june 2023
Nostromo (Paris, France) : 7–10 july 2023
Initial (Bordeaux, France) : 1 + 2 september 2023