SUZE / PERNOD | STATION SUZEPENDUE

— CONTEXT —

Launch of a new version of the SUZE bottle by ELSA MUSE in order to get people thinking about SUZE again and boost sales by extending and deepening the tasting work.

— REQUEST —

Develop a striking installation over a long period. Retain SUZE’s fun DNA, and create a new definition for it. Modernise SUZE’s image, capitalising on the brand's history and good reputation. Extend tastings so as to place the emphasis on discovering or rediscovering the beverage and getting people to purchase it. Create the notion of surprise with an original and quirky message.

— CONCEPT —

Creation of a designer ski resort which highlights the world of Elsa Muse, a mini club chalet and symbols representing this winter location: ski run map, artificial snow, white bear, etc.

SUZE STORM for total immersion in an urban, designer mountain environment. A winter sensation right in the centre of France's major cities: Paris and Lyon.