LAUNCH OF TETRO IN SITU
2018
TETRO IN SITU
** BRING A VENUE TO LIFE WITH AN ORIGINAL, LONG-LASTING CREATION **
Conscious of the fact that retail locations, transit hubs, head offices and even hotels are places that need to be renewed with new creative imaginations, the purpose of the IN SITU hub is to bring venues to life with original creations.
The idea behind it is very straightforward: design a bespoke work, bearing in mind the setting which will be used to house it for years. Its form is guided by the story that is to be told: a digital or plastics work, audio-visual architecture or technological scenography, contemplative or interactive installation. It's a means for a brand or company to communicate its values and stand out, by adopting an unusual position that will leave its mark in people's minds.
TETRO draws on its network of international designers to make these spaces stand out and ensure that they are properly integrated on site The IN SITU hub delivers turnkey projects, covering all aspects – from searching for a concept to curating artistic talent, as well as manufacture and final integration into the location
FIRST ICONIC PROJECTS
AIR FRANCE
— JANUARY 2018 —
** Integration of three digital works into the Terminal 2 Lounge at Roissy-Charles de Gaulle airport. **
TETRO IN SITU and SUPERBIEN have joined forces to design and create three bespoke installations which seamlessly integrate into the new Lounge, the overall redesign of which is being managed by Brand Image.
PREMIÈRE VISION
— FEBRUARY 2018 —
Managing the creation of new stands
TETRO is helping Première Vision to redesign one of the largest professional fashion shows and orchestrate the redesign of its stands, furniture and fittings created by the desogner Ora Ito for a seven-year period.
Credits
Photography
©B.FLORENÇON
©Stéphane KOSSMANN
©Première Vision