COCA-COLA | COKE IN STORES

— BACKGROUND —

A new collaboration between TETRO and Playgrnd Agency to create a portion of the Coca-Cola / EURO 2016 partnership campaign.

— CAMPAIGN —

Three strategic French transport hubs (Gare de Paris Lyon, Gare de MArseilel Saint Charles and Paris-Orly Airport) hosts Coke In Store pop-up sites over the course of the EURO 2016 event. Combining retail sales and an array of entertaining diversions, the three shops offer a contemporary, plugged-in look at football that included juggling with Kinect, Photo Booth 2.0 and content distribution. TETRO is responsible for designing and producing the three stands.