L'ORÉAL | DISCOVER SUB-SAHARAN AFRICA

— BACKGROUND —

To illustrate its “Beauty for All” tagline, L’Oréal asks Tetro to program a series of photographic exhibitions during 2014-2015 to be displayed at its corporate headquarters and shared via social media.

— CREATIVITY ON DISPLAY —

Tetro selects a handful of talented young artists and asks them to share their unique vision of beauty. The first exhibition, held in April and May 2014, focuses on Africa, its evolving image and aesthetic influence on the West. Titled “Discover Sub-Saharan Africa”, the show features 14 photographs by three photographers and an African illustrator: Alexa Singer from South Africa, Namsa Leuba from Guinea, Kristin Lee-Moolman from South Africa and Olalekan Jeyifous from Nigeria.